Cookie Policy
Last updated:
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They allow the website to remember your preferences or track your interactions. We use a combination of session cookies (deleted when you close your browser) and persistent cookies (retained for a set period).
We also use localStorage/sessionStorage to store session-level data (such as UTM parameters) that do not persist across browser sessions.
2. Consent
We implement Google Consent Mode v2. When you first visit the website, a cookie banner (powered by orestbida/cookieconsent v3) presents the available consent choices. Analytics and advertising cookies are set to "denied" by default until you explicitly consent. You can change your preferences at any time by clicking the cookie settings link in the website footer.
Strictly necessary cookies (including session storage used for UTM attribution) do not require consent as they are essential to the website's legitimate operation.
3. Cookies We Use
Strictly Necessary
Always activeRequired for the website to function. Cannot be disabled.
| Name | Purpose | Duration | Provider |
|---|---|---|---|
| bp_utm_* | Stores UTM attribution parameters for the session. Used to attribute quote submissions to the correct ad campaign. | Session | This website |
| cc_cookie | Stores your cookie consent preferences. | 6 months | This website (orestbida/cookieconsent) |
Analytics
Requires consentHelp us understand how visitors interact with the website. All data is anonymized.
| Name | Purpose | Duration | Provider |
|---|---|---|---|
| _ga, _ga_* | Google Analytics 4 — tracks pageviews, sessions, and engagement. IP anonymization enabled. Data is not used for advertising without separate consent. | 2 years | Google LLC |
Advertising
Requires consentUsed to measure ad conversion and, where consented, personalize ads.
| Name | Purpose | Duration | Provider |
|---|---|---|---|
| _gcl_aw | Google Ads click ID — tracks conversions from Google Ads campaigns. | 90 days | Google LLC |
| _gads | Google Ads audience — used for remarketing where consented. | 13 months | Google LLC |
4. How to Control Cookies
You can control cookies in the following ways:
- Cookie banner: change your consent preferences using the cookie settings link in the website footer.
- Browser settings: most browsers allow you to block or delete cookies. Note that blocking strictly necessary cookies may prevent the website from functioning correctly. See your browser's help documentation for instructions.
- Google Analytics opt-out: install the Google Analytics opt-out browser add-on.
- Google Ads: manage ad personalization at adssettings.google.com.
5. Changes to This Policy
We will update this Cookie Policy when we add or remove cookies or change our consent implementation. The "Last updated" date at the top of this page reflects the most recent revision.
6. Contact
Questions about this Cookie Policy: sales@lizopower.com